Link in Bio is a Publisher feature that allows you to create and customize a dedicated Link in Bio microsite.

You can then schedule your Link in Bio content to align the microsite with your social media campaigns.

With Publisher’s Link in Bio, you do not have to rely on third party services to get around the Instagram’s internal limitation that prevents you from adding clickable links in posts.

You can see how Link in Bio works, and built a quick prototype, in our interactive Link in Bio demo.

Prerequisites

You must have Emplifi’s Smart or Integrate package to use Link in Bio.

Create a Link in Bio page

Link in Bio is integrated in the Publisher section. When you first click Link in Bio, the feature’s welcome page opens.

Steps:

1. Click Create a page.

2. In the pop-up that opens, define the URL and click Create page.

   

   The URL cannot be changed later. 
   The end of the URL that you defined (acmelinkinbio in this case) becomes the Page title by default and you can rename it later to something catchier. This does not impact the URL.

3. Name the page and enter the description of your page, then click Save.

4. Start building your page (microsite) with either adding a button or a social grid.

   

After your site is published, copy the URL and paste it into your social profile bio.

The URL is always displayed on top of your Link in Bio workspace.

Build Link in Bio content and workflows

In the next sections, you will learn how to create and edit your Link in Bio content and how to integrate Link in Bio in to your Publisher workflows.