Transparent Oversight Across All of Your Ad Accounts 
Unify all your paid data in one place with the new Paid Analytics module

This is a vital upgrade in communications and transparency for teams that need real-time insight into their paid spend and performance. 

With the new Paid Analytics module in the Socialbakers platform, your teams now have complete oversight of paid activities. It makes analysis, strategy discussions, and reporting easy and fast by unifying paid data insights from all your Ad Accounts in one place. 

You can break down and analyze key paid metrics and spend for your Ad Accounts by various perspectives. You can also compare different ad accounts to each other. 

Check out key paid metrics (Spend, CPC, CPM, Click-through Rate, Clicks, Frequency, Impressions, and more) for all owned ad accounts. Break these insights down by audience demography, platforms, ad placements, campaign objectives, and more.

With just one glance, teams can see just how the ads budget is being allocated, and how well ads are performing.

For a detailed walkthrough of this new functionality, check out this dedicated article and video here.

Secure Access to Paid Insights with Ad Account User Permissions
Define who can see and manage your most important data insights

Because of the importance of data ownership and security, we now provide users with the ability to set secure permissions in order for users to access sensitive paid data insights. 

Taking the time to set these permissions will provide your teams with a smooth experience across all sections of the platform, including the Paid Analytics module.

With this update, you will need to select which users will be given access to your Ad Accounts. You’ll also be asked to select the type of access a user will have, including Manage, Boost, or View Data permissions. 

There are three preset Ad Account Roles with different permissions: Manage, View Data, and Boost. For more information, check out the dedicated article on Ad Account Roles and permission here.

An Even More Pleasant User Experience in Content Hub
Check out all your metrics on one responsive performance view table 

Socialbakers is designed to support smooth workflows and fast analysis. This new addition is here precisely to serve up a great experience and offer optimized analysis capabilities for Content Hub users. 

Now, the width of the Performance View table will automatically adjust based on the screen you’re on, so you can access the metrics with one eye-friendly glance. This new cosmetic addition means even quicker access to data, and strictly no tedious scrolling required.