Content Inspiration Now Accessible in Content Hub

Content Inspiration, formerly found in the Socialbakers’ Analytics module, is now part of Content Hub, along with the feed. Content Inspiration allows your teams to search and discover top-performing content across open social (FB, IG, TW, YT), using keywords and filters to get honed results. 

The combination of a more curated feed and open social search will allow marketers to really understand what content is resonating with audiences in order to drive more focused and engaging content strategies. 

Let’s dig into what Content Inspiration can do for your teams. 

Having quick, comprehensive access to what’s trending on social is key; and focusing analysis on what your specific audiences like is the golden ticket, allowing you to create content that will make fans and followers stop mid-scroll to engage with your message.

In Socialbakers, you can leverage an automated workflow to bring audience insights into your content planning process. Content Inspiration is expertly integrated with the Audiences module, which means you can easily discover inspiring content based on your brand’s unique marketing personas’ interests.

Simply click on “Content Inspiration” from your specific marketing persona and you will be redirected to Content Hub - with your search bar automatically prepopulated with their interests. Searching top content based on these interests will help your teams be more productive as you plan a resonating content strategy. 

Search for All Unlabeled Content in Content Hub

Content Hub is your place to explore and uncover deep content insights. In the Feed section, you can deep-dive into all the profiles that you monitor in Suite, including owned, competitor, and influencer profiles. In Content Hub, you can further customize your search with negative search criteria, allowing you to exclude labels or profiles when searching for posts. 

With this release, you can now also search for all unlabeled content at once. Content Hub’s search is set up in a way to help you get granular in your analysis. Especially useful for teams who need to label every single post, this allows them to quickly catch any content that's flown under the radar. This new addition allows you to be flexible in your work and find exactly what you need to, right away. 

Additional Social Channels Available for Dashboard’s Flexible Widgets

Using Flexible Widgets in Dashboard helps teams analyze data based on unique use cases. You get to choose how you want to analyze the data, selecting data sources, filters, and breakdowns from a variety of options, including profile and post labels. This flexibility means deeper and more productive analysis about the metrics that really matter to your success. 

With this release, you can now analyze even more data insights with Flexible Widgets. LinkedIn, Pinterest and VK profiles are now available in data sources, filters, and breakdowns.

User can see these data insights when selecting a profile, post label, or profile label that correspond to these platforms. Which widgets can you use for these platforms? Number of Posts and Interactions can be used to analyze VKontakte, LinkedIn and Pinterest. Interactions per 1k Followers can be used to analyze VKontakte and LinkedIn.