Content Hub is the go-to place for digital content intelligence. Here, teams can search for and analyze content insights across social platforms (Facebook, Instagram and Instagram Stories, YouTube, Twitter, LinkedIn, Pinterest, and vKontakte) to optimize their content strategy and deliver data-driven customer experiences. Let's see what Content Hub can do.
Better Use of Data
Using Content Hub, teams can search and analyze content insights, keep up on trends, and optimize creative content planning to create personalized content for their audiences. From the Unified Content Feed tab, create your perfectly curated organic content feed that contains all profiles that matter to you - your own, public, competitors.
To add a new social profile to Suite, click +Add a Social Profile in the upper-right hand corner of Suite. The more profiles you have added to Suite, the more comprehensive analysis in Content Hub will be.
Cohesive and Shareable Insights
Content Hub’s accessibility and search flexibility helps teams collaborate more effectively when analyzing, planning, and creating a great content strategy.
Advanced Search Options: Use Advanced search options to define what content you want to see and how you want to see it. Also make use of smart search logic, excluding results that you know you don't need to see. Filter your own customized view for the deepest actionable insights. Customize your results by your preferred date range. Search options include: Profile Label, Profile Type, Profile, Platform, Post Label, Origin of Content, Content Type, Media Type, Video Type, Performance Prediction - Content Grading, Promoted Post Detection.
Sorting Preferences: Make sure results are shown in the way that best serves your analysis. Sort results by: Date, Shared Metrics For All Platforms, Specific Metrics By Platform. Based on your sorting preferences, results can change. When you sort by a platform-specific metric, only posts from that platform will be displayed.
Predefined and Saved Searches: Save time on your search. Start off with predefined search suggestions if you're not quite sure where to begin, such as: top engaging photo posts, the best user-generated content, your most successful Instagram Stories. Once you've spent some time with Content Hub, you'll know what your recurring searches will be. From there, searches can be saved and accessed at any time for analysis of the most important metrics and themes, relevant for your team or department, so you don't have to always type in your searches from scratch.
Data Exports: Reports are easier than ever to create. Export your results in an instant, sharing ideas and successes with a wider group of stakeholders. No need to go to different feeds or platforms in order to create a comprehensive view on what's going on.
