High engagement is a sweet, sweet feeling for social marketers. When you see that a recent post has become a holy grail, make sure to take it as far as it can go before it’s old news. With the latest release in Socialbakers Suite, you can do just that, tapping into the power of your #1 brand champions: your employees! … and a well-timed GIF response. Let’s see what’s new.

Growing Brand Advocacy
with easy content sharing across the organization

So a post of yours is gaining traction on social! Keep the ball rolling with a little help from loyal advocates, those who already love and trust your brand: your organization itself! Use easy link-sharing from Publisher to get the goods to the right hands.

How does it work? Straight from the Sent feed in Publisher, accessible from the calendar or the panel on the left-hand side, you’re able to easily copy the link to the post and share it with your fellow brand enthusiasts.

Make an announcement on internal communication channels, drop the link along with it, and have employees easily promote branded content across their own channels. In an instant, the post’s momentum grows.

Speaking Their Language
with image and GIF responses

Connecting with audiences on social means getting creative. Often, an image speaks volumes when crafting the perfect response. Straight from Suite, you can now share images and GIFs too. Simply select an image or a GIF to respond to Facebook comments, Tweets, and Twitter direct messages. Using visuals to enhance your text replies? That’s great too. Images or GIFs can be added alongside your message to deliver the best of both worlds.

How does it work? Using the integration with cloud storage applications, easily access any visual assets you’ve saved, or even simply copy and paste a GIF URL in Suite’s uploader.