Social marketing management often requires many external data connections, including Insights and Ad Accounts. Without the right set-up to manage these connections smoothly, teams could experience interruptions to daily activities, including publishing and community management.
Keeping tabs on the expiration date of connections shouldn’t have to be difficult. In Socialbakers Suite, a smart workflow handles this process, taking undue stress off the table. Let’s take a look at what this means for team operations.
More Than One User with Connections Keeps Things Moving
One expired connection should not be the end of the world. In Suite, it’s now possible to add more Facebook or even non-Facebook users to ensure business as usual. Instead of having just one specific person to manage connections, you now have other options you can rely on if a connection expires. If there are other users with valid connections, it’s still possible to retrieve data, publish content, and manage community operations without interruption.
“Suggested Users” Grows Stability of Marketing Operations
To ensure there are as many reliable connections as possible, consult Suite’s auto-generated list of suggested users who haven’t activated their connection yet. When you reach out to these users and they activate their connections, it makes the workflow even more secure and smooth, by building up a bank of usable connections.
Connections Review and Targeted Notifications Add Clarity
Reviewing all your connections in Suite is easy. You can clearly view whether:
- A user’s connection is working
- A connection has expired and should be renewed
- All permissions have expired
With this information readily available, you don’t have to lose any time and can renew your connections straight away. This can even be done in bulk! In addition, the status of the Insights, Ads, and Publishing connections is clearly marked to quickly indicate which profiles are connected.
Notifications about renewing connections can also be singularly targeted, so that only users who need to renew their connections are notified, keeping distractions out of the way.
In Suite, empowering your teams through a streamlined workflow is easy – and fast. Make sure your connections are always up-to-date, review all your statuses and save time, all in one place.