YouTube Influencers Now in Influencer Search and Discovery

Suite’s Influencer Search and Discovery now includes YouTube influencers! This release is for any and all marketers who know how tough it can be sometimes to navigate the fast-paced sphere of influencer marketing. With data-driven intelligence on YouTube influencers, you no longer have to rely on guesswork, generic choices, or celebrity-status channels when it comes to YouTube influencer partnerships. With Suite’s integrated intelligence, you can select the most relevant choices for your audiences in an instant.

How Does it Work?

• Unique Search – Search the database for YouTube influencer profiles (3.5 million) and discover which influencers your audience trusts. Search by channel name, video titles, channel subscription, subscriber count, YouTube video category, interests, country, average video length, and posting activity.
  
  When you enter a combination of keywords or criteria, the smart search always displays the most relevant results first. For instance, if you’ve entered a few countries and interests, the search will look for channels which are linked to the highest possible number of those countries and interests. You can also sort results by unique criteria, such as micro and macro choices, depending on your unique objectives
  

• Performance Score – Use the powerful score to understand a YouTube influencer’s relative performance in an unbiased way. The score uses counter-spam measures and takes into account key KPIs such as video views, engagement (likes, dislikes, and comments), posting activity, and the ratio of likes to dislikes
  

• Quick Overview – Get an overview of the influencers’ recent content and performance over time – all in one place. Drill down into influencers’ performance and decide if they meet your standards of success by adding their profiles to Analytics
  

• Audience Insights – Combine the power of insights from Audiences with Influencer recommendations to get trustworthy picks based on your audience’s interests

For a step-by-step user guide on YouTube Influencers in Suite, have a look at the following article.

Reply to Facebook Comments as Direct Messages

You now have more options when it comes to responding to fan queries as it is now possible to respond to a Facebook comment in a Direct Message. This option helps community managers respond to sensitive comments or improve crisis management in a more discreet manner.

When you select this option, the reply will automatically be generated as a Direct Message. Once a user responds to a Facebook comment using a Direct Message, a note indicating that ‘page responded privately’ will be added underneath the comment. Other users therefore know that this particular query was taken care of.

Added April 4, 2019