There's no question that LinkedIn is a key social media power player – and the number one platform for quality professional networking. With over 610 million users in 2019 – and 40% of the latter logging in daily – it’s no wonder that LinkedIn can help businesses and professionals gain the visibility they need. What’s more, 94% of B2B marketers use LinkedIn as a content distribution channel, making it the ideal place to let key stakeholders know about your business. Simply put, not publishing on LinkedIn could mean missing out on a lot of business opportunities.
Publish to LinkedIn Straight From Publisher in Suite
Using Suite, you can consolidate all your publishing efforts. No need to switch from platform to platform; Publisher can be used for all your key publishing tasks, including publishing to LinkedIn. In Publisher, click on ‘Create New Post’, and then select LinkedIn.
You can now edit your post. It’s fast and easy. Add an image, link, or a video, assign a label, schedule the post – or save it as a draft so that you or other team members will be able to edit it later.
Is your profile not showing up? Make sure that your LinkedIn profile is connected to Suite before you begin the publishing process. Click "Add a New Social Profile" to start. Then click on "Add Private Profiles" to get your account set up in Suite. If you have already added the profile to Suite, you can go to "Settings > Profiles" find your Linked profile, and click "Connect permissions."
Understand Your LinkedIn Page’s Performance with Dashboard
With the help of Dashboard in Suite, you can create custom reports in seconds, allowing you to get a better understanding of the performance of your published LinkedIn content.
To start, have a look at Dashboard’s pre-populated templates. In the case of LinkedIn, you can start out with the "LinkedIn Growth & Engagement" template, which is made up of key metrics such as Growth of Total Followers, Interactions, and Content.
Customize, Export, and Share Your LinkedIn Reports
Want to get deeper insight into your LinkedIn performance? Or perhaps you’d like to customize your LinkedIn reports further? In Dashboard, you can add new LinkedIn widgets – or KPIs – to any report. Also consider adding paid content metrics, such as Sponsored Story Impressions or Sponsored Story CPC, for a holistic overview of your performance on LinkedIn.
Adding widgets from your other pages and profiles is easy as well, allowing you to create multi-platform reports in no time. You can also drag and drop widgets, customize their visualizations, and edit their time range, so that they fit your reporting needs.
Finally, save time by exporting and automating your reports in a number of formats, including the visually appealing PDF, so that you can always demonstrate your improved performance on LinkedIn. You can also share your impressive LinkedIn numbers with other team members and stakeholders at the click of a button.
With LinkedIn’s growing importance, it’s essential to stay ahead of the game and make use of this key B2B social media platform. With Suite, you can easily leverage LinkedIn as part of your larger publishing efforts - and report on your performance with ease as well. Try LinkedIn in Publisher and Dashboard and make sure your efforts on the platform are serving your larger business goals.