Redesigned Content Calendar in Publisher
Great news - our Calendar has been revamped and is now better than ever! Our new calendar is an all-in-one, practical place for the entire content team. You can use it to create new posts, assign, approve or reject, schedule, and publish - straight from one place! Using the new calendar will not only help you to save time - you can also reduce the errors and stress that invariably come with managing work across multiple systems.
Flexible Approval Flows
With proper oversight and defined permissions within your global teams, you can scale your global content strategy in a more efficient way and be able to provide audiences an exceptional customer experience. This is why we’re very excited about our new feature - Flexible Approval Flows - which will facilitate all of the above.
You can use Flexible Approval Flows to set up your own unique content approval flow to reduce bottlenecks and protect your brand by publishing only the content that’s up to your standard of excellence. What’s more, with drafts and internal notes, approval flows also support collaboration and visibility, promoting smoother governance and greater trust within global teams.
Collaborate with your content stakeholders in a streamlined way and save time with your approvals thanks to Flexible Approval Flows. Whether you need 1 or 10 teams or individuals to approve the content that will be published, Flexible Approval Flows will allow you to scale your global content strategy without hiccups.
Modern marketers need an agile and easy publishing solution. This is why we have introduced Mobile Approvals, which allow marketers to keep working while they’re on the go. Use Mobile Approvals to approve, reject, publish posts that have been scheduled, or unschedule a post, to leave internal notes, and resolve publishing errors. Be notified about posts that need approval via email and resolve them straight from your mobile phone. Mobile Approvals mean less time waiting and more time creating. Use them to resolve issues in one tap - regardless of where you are!
Publisher Only Permission
Publisher has also been revamped with a new permission - a ‘Publisher Only’ permission to be more specific. This new permission, when enabled, will limit a user’s ability to view specific sections of Suite (Dashboard, Analytics, Community, Influencers, Audiences). When enabled, this permission will only allow the user to see the Publisher section. Perfect for teams that wish to grant only Publisher access to, for instance, content creators - such as social media or community managers.
Missed Impressions Widget and Notification
The PrimeTime algorithm lets you know the best time to publish your content so that you can get the maximum number of Impressions and Engagement. We have now added a new widget to Dashboard based on this information. This widget, which is part of Dashboard, will inform you how many impressions you’ve missed by not publishing your content at the recommended time. What’s more, you will also receive a notification with the number of Impressions that you have missed out on. You can additionally review the evolution of the Missed Impressions for the profiles that you select in the widget itself. Use this widget as a simple and clear visualization and always post at the right time!
Ever wonder how much money you are wasting by not boosting the right posts? Now you can finally find out! Thanks to our new Dashboard widget, you can get a breakdown of the ad spend in posts that had a specific performance grade. Use this handy widget and see how much money you could have saved by promoting the right content!
Get Even More out of Your Exports!
Our Excel exports have had a facelift as well! To be more specific, we have implemented some changes to our Excel exports to make them even better.
Here’s what’s new:
- All content exports in Analytics have the same column names and column order
- All filters in Suite at the time of the export (or creation of the automated export) are reflected in the exported XLSX file
- Sorting order is applied
- Up to 10,000 posts can be exported at once and the limit will be removed completely after a few days of testing in production
This also means the structure of the exports has undergone some changes. To be more specific, the content of the following sections will be divided into two separate files and downloaded as one zip file:
- Page detail - Content
- Page detail - Socially Devoted
- Page detail - Promoted Post Detection
- Page detail - Insights - Video
- Campaign View
Added September 20, 2018