New Ads Benchmarks to optimize your paid campaigns
You probably already know that using Ads Benchmarks can improve the measurement of your social media advertising and help you benchmark the effectiveness of your ad spend across industries, countries, and regions.
You can also use Ads Benchmarks to see how your Facebook advertising spend compares to other industries when it comes to the total spend performance (Total Spend), engagement metrics (Impressions, Click Through Rate and Actions), advertising costs (Cost per Click, Mile and Action), and content performance (Relevance Score and Frequency).
In order to make your reporting even better, we are now adding even MORE benchmarks! You can use these to optimize your Facebook advertising budget and measure your social media ROI in context to build smarter marketing campaigns.
New Industry benchmarks:
- Magazines & Journal
- Shopping center
New Country benchmarks:
Have a look at the following video to find out more about creating a comparison using Ads Benchmarks:
You can also find out more about Ads Benchmarks metrics in the video below:
API - integrate social data into your internal data framework
Did you know that you can use our public API to demonstrate the value and potential of social media by integrating social data into any Business Intelligence, Dashboard, CRM system, and screen in your data center?
What’s more, we have now updated the API with new metrics from a number of platforms:
- Post level
- Reach Engagement Rate, Paid Status
- Clicks (Consumptions) and Unique Clicks breakdown by type
- Video Length, Video ID and Universal Video ID
- Profile level
- Insights metrics such as Impressions, Reach, Engagement, Video Views, Clicks and many more
- Post level
- Interactions, Comments, Likes
- Engagement, Saves, Impressions, Reach, Video Views
- Post type, Post filter, Post message, Hashtags and Attachments
- Post level
- Interactions, Comments, Likes, Dislikes
- Video Views, View Time, Duration etc.
Find out more about the benefits of API here.
Promoted Post Detection (PPD) now also in Dashboards
Promoted Post Detection can help you get exclusive insight into which competitors are investing heavily in their content, which content they’re promoting, and how it’s resonating with their audience. You can even use these insights to justify your own promotion budget.
We are now bringing Promoted Post Detection to Dashboard, too! Have a look at the three new Dashboard widgets you can use as part of Promoted Post Detection below:
Share of Interactions by PPD widget
Share of Interactions (Promoted, Organic, Undetected) in selected time period, where type depends on whether the post has been marked as promoted by the Promoted Post Detection algorithm.
Share of Posts by PPD widget
Share of post types (Promoted, Organic, Undetected) in selected time period, where type depends on whether the post has been marked as promoted by the Promoted Post Detection algorithm.
Promoted Posts Efficiency widget
This chart shows the strategic position of a given page according to the relative amount of promoted posts (horizontal axis) over the relative amount of interactions accumulated by promoted posts (vertical axis). Mostly organic pages are placed in the lower left corner, and paid pages are in the upper right corner. Refer to the efficiency curves labeled in the background of the chart. These can help estimate the ratio of interactions acquired via average promoted posts compared to average organic posts.
Added September 10, 2018