A Fresh Way to Get Inspired
Coming up with ideas for new posts and campaigns is a challenge all marketers face. Whether your objective is growing your community, raising brand awareness, or driving traffic to your website, you need to create engaging content that will stand out.
This is where the Inspiration feature comes in. In fact, you can use Inspiration as an endless source of exceptional social media content! What’s more, it’s searchable, just like Google.
And it gets even better. Inspiration has gotten even better thanks to its new and improved search. You can now separately search for a post’s Country, Industry, and Language, and also easily create your search query in one comprehensive search view.
Try Inspiration today and get inspired!
Paid Instagram Interactions
We have some more great news for Social Media Managers and Analysts! We have now added an overview of the combined Organic + Paid Interactions, Likes, Comments, and Interactions per 1k Followers, allowing you to better understand the overall impact of your posts. You can therefore choose whether you would like to have a look at simply Organic insights for your owned profiles - or the combined ones for a more general overview. Happy reporting!
Facebook API Changes
Due to the changes of the availability of Insights data via the API, we have made some adjustments. Have a look at the updates below and check out this blog post for more information.
FB & IG Overview -> Ads Accounts Overview Table
- Actions - metric removed from table
FB Ad Account Overview (+Campaign, AdSet, Ads)
- Clicks Overview: Social Clicks - metric removed from graph
- Total Number of Actions - graph removed
- Number of Impressions: Social Impressions - metric removed from graph
- Reach - Social Reach - metric removed from graph
- Overview table (last tab): Actions - graph removed
IG Ad Account Overview (+Campaign, AdSet, Ads)
- Clicks Overview: Social Clicks - metric removed from graph
- Total Number of Actions - graph removed
- Impressions and Social Impressions: Social Impressions - graph removed
- Reach and Social Reach: Social Reach - metric removed from graph
- Overview table (last tab): Actions, Social Impressions/Clicks/Reach - metric removed from table
In addition to Insights updates, there have also been changes to targeting options for organic Facebook posts. See this blog post for more information.
These are the changes impacting publishing to Facebook from Suite:
- It is not possible to target by Gender and Language
- Age targeting is now limited to minimal age, specifically to 13, 17, 18, 19 or 21.