Manage The LinkedIn Community at Scale
Engage With the Audience at All Times
There's no question that LinkedIn is one of the social media power players – and with nearly 675 million members, there’s a lot of people to connect with. To make the most of their LinkedIn presence, and engage with their audiences effortlessly, businesses can now manage LinkedIn conversations right in Socialbakers community management. No need to go to the native platform; do it all from one central place.
To activate LinkedIn community management, first, make sure to have your owned profile connected. Then, go to Settings – Profiles. Select the profile you want to connect and toggle Community Management on. Simple as that! Community managers can now like, reply, or even remove comments if they're against your policies or outright spam. Besides, LinkedIn Community Management has all features that you’re already familiar with: save time with pre-approved answer templates, set defined user roles, tag users for assignments, and create Salesforce cases with the click of a button. And, with community performance insights in Dashboard, teams can learn from real-time interactions and pinpoint performance gaps before they become real problems.
Leverage LinkedIn Posts With Geotargeting and Multi-Image Posts
Reach the Right Audience and Capture Their Attention With Multiple Images
Confidently Reach the Right Audience
LinkedIn is the world’s largest professional networking site. But as it doesn’t have a global/local page structure like Facebook, for example, it’s challenging to get your message in front of the right people. Getting your targeting right leads to higher engagement, and ultimately, higher conversion rates. In Socialbakers, brands can now geotarget a specific audience, straight in Publisher.
To find your targeting sweet spot, choose from the following targeting parameters:
- Job Function
- Company Size
The targeting options can be used flexibly, so to narrow the audience down, you can combine several parameters. However, as per LinkedIn’s API, the selected targeted audience must reach at least 300 followers. For example, to target Marketing Managers in San Francisco, your page must have at least 300 followers who are Marketing Managers living in San Francisco.
With targeting, you restrict the visibility of a post so that it only shows up in the Newsfeed of the targeted segment. However, if someone shares this post, it will also be visible to friends and followers, even if they are not within the target audience. Try targeting now and effectively reach the decision-makers on the world’s largest professional network.
Publish Multiple Pictures via LinkedIn
With shelter-in-place orders globally, everyone craves to see something other than our own four walls and get inspired by the outside world. To maximize the impact of LinkedIn content, brands can now publish up to nine images alongside any post. Whether you want to share insights from a (remote) industry event, show shots from a new product or service, or complement a post with charts from a presentation, publishing multiple photos provides additional context and makes your posts more engaging for the audience.
Adding multiple photos is straightforward. Start the publishing process, as usual. Select the profile you want to post from, and write the post copy. Now, click on the camera icon and add a picture. Once the first image is uploaded, you’ll see a shiny new button saying Upload More in the selection side menu. Once you’ve selected all photos, click on Upload and give it a last check in the Post Preview, before hitting publish. They say a picture is worth a thousand words, now imagine what multiple pictures will do.
Download PDF Exports from Content Hub
Export Visualized Reports for Smooth Knowledge Sharing and Easier Collaboration
While it's a challenging time for all marketers and you might ask yourselves what's the best way to respond to the pandemic, there's no way around; brands are expected to address Covid-19 in one way or another. Here, Socialbakers' Content Hub is a major source of insight. It's the go-to place for digital content intelligence, where teams can analyze their content performance, keep up on trends, and optimize the creative content planning.
To streamline reporting, teams can now download, schedule or email pdf exports from Content Hub's Feed. Access results in an instant and share the performance of your content seamlessly with all stakeholders. No need to go to different feeds to create a comprehensive report on what's going on. With pdf exports, download up to 200 posts at once! This means smooth knowledge sharing, easier collaboration, and streamlined analysis of your content performance.
Filter Content Hub Results by Sentiment
Pinpoint and Learn From Extremely Positive and Negative Posts
Especially these days, being empathetic with your social media community is crucial. Socialbakers' automated sentiment analysis helps brands take the legwork out of analyzing the sentiment of individual posts manually. With Sentiment Analysis, keep the finger on the pulse using real data insights – and catch any negative waves of emotion before they grow into something significant.
To scale this process in real time, filter search results in the Content Hub Feed based on their sentiment. This allows you to identify your most positive and most negative content in an instant! Without any manual effort from your side, Socialbakers’ algorithm detects and evaluates the sentiment of all comments. Then, it automatically assigns an overall sentiment to that post. There are seven different nuances, reaching from Strongly Positive Sentiment over Neutral to Strongly Negative Sentiment. Posts with less than four comments have No Sentiment assigned to it.
Understanding the sentiment behind a post can be a powerful tool. It helps locate opportunities to create content that resonates better with the audience and identify a potential crisis before it's too late.