Save Post Labels to Content Collection Assets
79% of marketers believe that content-led marketing campaigns will continue to grow over the next two years (World Media Group Research, 2019). Socialbakers’ Content Hub helps brands take data-driven content planning to a whole new level. It’s a central place for organized and integrated campaign planning. And with Content Collections, brands can easily save, share, and discuss content with all key stakeholders.
Apply Post Labels to Individual Content Collection Assets
Rather than making decisions based on gut-feel, measuring campaign performance is best done using data. To facilitate campaign analysis from the very beginning, brands can now set up labels for individual assets in Content Collections. With labels, you can categorize posts in any way you see fit, whether by campaign, type of content, product category, season, language, time, and more.
Adding labels to a content asset is a matter of seconds: select a piece of content inside your Collection, click on the label icon and select from the list of existing labels, or create a new post label. That’s it!
Seamlessly Connect Campaign Planning With Performance Analysis
Once you have added labels to Content Collection assets, you can share the assets with specific users such as other teams, regional markets or external agencies. When the responsible users then publish these content pieces, the labels are automatically applied in Publisher. That means that users no longer have to add labels manually and ensures assets are labeled consistently, even when several users or larger teams are involved. After the content has been published, you can easily measure content performance using the labels that were added in the very beginning. Thus, labeling Collection assets not only allows you to govern content from the start, but it also guarantees consistent reporting across all parts of Socialbakers!
Preserve Labels When Adding Top-Performing Content From Feed
What’s more, you can now also preserve labels when saving assets from Content Hub’s Feed to Content Collections. This allows you to streamline your labeling efforts and maximize the impact of your most successful campaigns: discover top-performing content from different campaigns and then reuse this content, including labels, with the click of a button. From now on, by preserving post labels, your content will be labeled consistently, allowing for a more holistic understanding of your campaign performance.
How to conserve labels when saving the top-performing content from your feed? Find the content piece that you’d like to add to a Collection and click the little bookmark icon. In the pop-up window that appears, select a suitable Collection or create a new one, and tick the relevant checkbox: Photo, Text and Post Label. The Post Label checkbox is not selected by default, so in case you want to preserve the labels, just tick the box. Conserving asset labels, lets brands share campaign assets easily with other teams or agencies, while analyzing campaign performance in a unified way.