What You Need to Know About the Instagram Legacy API

The deprecation of the Instagram Legacy API, planned for more than a year, is set to happen on June 29th, 2020. This is a 90-day extension from their previous deadline. Ahead of this change, in this article, we'll share some details for a smooth transition to the Facebook Graph API, the only official API for Instagram data moving forward. 

Facebook’s main reason for sunsetting the Instagram Legacy API is to focus on the Facebook Graph API, which already enables appropriate consumer use cases while protecting user privacy and safety. If interested, you can read more about the deprecation of the Instagram Legacy API in the following article: https://www.instagram.com/developer/

What This Change Means for Socialbakers Customers

The Socialbakers platform has already been using the official Facebook Graph API for many years, so there is no action required for customers to continue accessing all posts, insights or additional metrics. 

We do want to highlight that the official Facebook Graph API does not include access to the distribution of organic and paid data for Instagram content. This means that all vendors who have previously also used the Instagram Legacy API, including Socialbakers, will experience a change in data access coming from the API starting in April. It will no longer be possible to pull Organic+Paid metrics for Instagram, and only Organic data will be shown across the Socialbakers platform. In case the situation changes, Socialbakers will immediately reincorporate this distribution into our data processing and show the official Organic+Paid Instagram data again.

If you have any questions or are interested in learning more about the solution we’ll provide, please reach out to your account manager to discuss your options.