Collaborative Content Collections
Organized, Data-Driven Content Planning – with All Stakeholders

Content Hub is the go-to place for digital content intelligence. Using Content Hub, teams can search and analyze content insights, keep up on trends, and optimize creative content planning. With this release, the content creation process is becoming even more collaborative! Content Collections allow users to save, share, and discuss content – all in one place. 

Set up a Collection and Organize Content Planning

With Content Collections, teams can pre-plan content and draw inspiration from best-performing posts based on data, not guesswork. Get inspired by and save content from a variety of sources: your owned social media channels, competitors’ channels, or any of your monitored profiles. And you can even upload cloud-shared assets and content from your organization’s drive! Collections let you save a multitude of different media types, including status, photos, and even 
HD videos.

Creating a collection is straightforward: 

1. Go into the Collections section of Content Hub and select Create Collection. Alternatively, choose an inspiring piece of content, click on the bookmark icon in the top right, and select Create Collection.
2. Add a name and description for your Collection, and choose between private or global permissions.
3. Search for inspiring content in the Content Feed or in Content Inspiration, or add an asset from your drive or a cloud storage system.
4. Save just what you need – a whole post, or just a photo or text.

Et voilà – you’ve created your first Collection, a mood board with your favorite content that you and your team can access any time. 

Collaborative Planning and Consolidated Feedback

Once you have created your perfectly curated collection, you can easily share it and discuss and govern all aspects of the content. Having centralized discussions facilitates collaboration with all stakeholders; it keeps everyone on the same page and ideas no longer fall into the black hole of email discussions. Content Collections make sure everyone is aligned: agencies and brands, HQ and regional offices, or content and design teams. 

To contribute, users can vote thumbs up or down, comment, and give feedback in the integrated chat. Say goodbye to lost comments or frustrating feedback loops! Collections will be a centralized place where everyone can contribute. And to encourage full transparency and fast decision-making, you can sort content manually, by date, based on the number of thumbs up/down or by rating!

Repurpose Content Right in Publisher

Besides, linking Content Collections with Publisher allows you to streamline your publishing efforts across the platform and maximize the impact of the most successful content. Identified a top-performing post? Add it to a collection and repurpose it immediately, or in the future. Learn more about the repurposing workflow in this article.

And we're just getting started with Content Collections! Expect a steady stream of updates that enable even more ways to use it.

Scale Your Labeling Efforts in No Time
Duplicate Existing Rules and Add Multiple Profiles to Your Automated Label

With automated content labeling, you can shift your focus from tedious manual work to more productive analysis. To make the automation even more intuitive, especially if you’re working with a lot of content and multiple rules, Automated Content Labeling is getting an upgrade! From today, you no longer have to create new rules from scratch! By clicking on the Duplicate option, you can easily copy existing rules. Once copied, you’ll be able to select a profile and delete or add additional conditions as you wish.

And we have another automation upgrade that will be a big time-saver, especially when working with a lot of profiles! You can now select profile labels as the source for your automation rules, meaning you won’t have to add profile by profile. Create a profile label for the profiles you want to group, create your automated content label, and select the suitable profile label. And – just like that – your rule applies to multiple profiles. 

To learn more about how you can win back time through automated labeling, check out this dedicated article.