Integrating social media insights alongside the rest of your marketing or business intelligence data gives you a holistic understanding of your entire digital strategy, all in one place. With Socialbakers Tableau Connector, you’ll be able to get all the metrics from our Public API directly to your Tableau Dashboard alongside the labeling work that your team did in Socialbakers.
Before you get started, check the Tableau documentation here to learn how to set up the web data connectors, connect Tableau to a web data connector, and more.
The Tableau Connector is a layer between Socialbakers API and Tableau itself and helps you work with your data in an intuitive way, directly in the BI tool. All data and metrics available in the Socialbakers API are also available in the Connector. For more information about Socialbakers Public API and a list of metrics available, please visit the official documentation here.
Important: All the data pulled from the API will depend on the profiles, and corresponding data connections monitored in your Socialbakers Account, meaning that you won’t have access to insights metrics data if:
- You don’t own the profile
- Insights are not connected
- The insights token is expired.
You will have access to a profile’s public data if it’s being monitored in your Socialbakers Suite account.
To use the Tableau Web Data Connector, you will need to access it with the same authentication (token and secret) used to access our API, as described in the Security and Authentication section from our Public API documentation.
To start using the Connector, you first need to have access to Socialbakers Public API.
How to access the Socialbakers Public API?
Go to Socialbakers Suite Account Settings → Integrations & API
In this menu, you'll see all the possible integrations we offer.
If the Socialbakers Public API integration is not yet activated, press the Request button – your Account Manager will be automatically notified and will contact you as soon as possible.
If you already have the API integration activated in your account, you can contact our Support team to get your API credentials. The login credentials are generated for a user in your Socialbakers Suite Account. Each user has its unique API credentials.
Once your API credentials have been granted by our Support team, you can start working with the Connector.
Log in & Authorization
- To connect to the Socialbakers Connector, you need to have Tableau Desktop installed on your computer.
- Run your Tableau Desktop application.
- Connect the Data by selecting the “Web Data Connector” option (sometimes also referred to as WDC) on the right-hand menu.
- In the new window, paste the Connector URL: https://api.socialbakers.com/tableau-wdc-v3
- Log in using the Socialbakers Public API credentials you obtained from the Socialbakers Support team.
- Select the data set you want to analyze and start analyzing the data.
Please make sure you follow our Socialbakers Official API Guide for further details.
If you have any technical questions concerning the connection of the WDC with the Socialbakers API, feel free to reach out to our Socialbakers Support Team at firstname.lastname@example.org.