Paid Analytics for Campaign-Level Analysis
Get granular with paid campaign performance analysis
With the Paid Analytics module, teams have complete oversight of paid activities and spend on Facebook and Instagram. It makes analysis and reporting easy and fast, by unifying paid data insights from all your Ad Accounts in one place.
In this latest release, campaign level insights are now available too, allowing for more in-depth analysis. Analyze and compare key paid metrics and spend across all your paid campaigns. As before, simply select the ad accounts you’d like to analyze, and a new section of paid analytics will appear. Click on the Campaigns Table View option, and in an instant, insights for the campaigns executed from your selected ad accounts are displayed.
Once you land in the table, review all performance metrics (Ad Account, Objective, Spend, CPC, CPM, CTR, Clicks, Frequency, Impressions, Reach) at a glance. Drag and drop these columns in the order you’d like to see them.
To further focus your campaign analysis, use the checkbox to the left of each campaign. Select your preferred campaigns, then click Analyze and you’ll be given the option to check out aggregate insights on these campaigns from various perspectives, including Platform & Placement and Audiences. Check out this short video to learn more about how Paid Analytics gives greater transparency to all stakeholders in the paid workflow.
New Additions to Dashboard’s Flexible Widgets
Customize dashboards with more filters and data sources
Performance dashboards allow for quick and easy reporting across all of your social media content. With flexible widgets, choose exactly how you want your data insights to be displayed. With this release, you can now use Twitter private insights as a data source, making it even easier to visualize Twitter performance in a wider social context.
Using flexible widgets, you can now analyze the following Twitter Private metrics:
Shortcut: Use the Content Impressions metric, filtered by Twitter only
- Media Views
- Video Views
Visit this resource from Twitter to deep dive into all Twitter metrics and what they measure.
You can also now analyze Video Views across Facebook, Instagram, Twitter (using insights data), and YouTube (using public data). Video views means: How many times a video included in the published content has been viewed. The definition of a View differs per platform. The set of Content can be defined by Profiles, Post Labels, or Profile Labels and filtered using various parameters.
New Filters and Breakdowns are also available, including:
- Media Type (Album, Carousel, Poll, Photo, etc)
- Interaction Type (Reactions, Comments, Shares, available for Interactions metric)
To learn more about how to use Flexible Widgets to customize your analysis exactly how you want to, watch the video tutorial.
Community Management for Mobile Suite
Engage with your community, right from your phone
The life of a social or community manager is fast-paced and full of demands. With this release, community managers can now engage with and nurture their community – anytime, anywhere, simply from their mobile phones.
With the community management module now available on Mobile Suite, community managers can be sure to keep up with incoming communication across all platforms, all in one place. Community on Mobile Suite has all the key features you know and love from the desktop version, including:
- All community feeds
- Labeling comments and DMs
- Assigning posts to users/teams
- Writing internal notes
- Setting statuses of comment/DM
- Hiding comments and posts
- Sentiment analysis
There are a few more complex tasks that are best handled on your desktop. These are not available on Mobile Suite.
- Adjusting your feed and filter set up
- Replying to comments as a direct message
- Creating a Salesforce case
To learn more about Mobile Suite’s capabilities, read this help center article, How to Use Socialbakers on Mobile.
Repurposing Content From Content Hub, Right in Publisher
Streamline content publishing workflows across the platform
Content Hub is your go-to place for digital content intelligence. In the hub, teams can search for and analyze content insights across social platforms (Facebook, Instagram and Instagram Stories, YouTube, Twitter, LinkedIn, Pinterest, and vKontakte). With this release, users can now take additional action with the content they discover. It’s now possible to seamlessly repurpose photos and text found in Content Hub, right in Publisher.
Find a post you like? Click on the post to open up post details. Then, click on the “Reuse in Publisher” button at the bottom left side of the post details.
By clicking this button, you’ll be instantly redirected to the Publisher module. Choose the profiles you’d like to publish to, then the photo and text will automatically prepopulate in your “Create New Post” box. Make any changes you’d like, then schedule or publish the post as usual. Just be sure you have the rights or user consent before you publish any content you’ve selected.
Bit.ly Link Shortener in Publisher
Handle all key tasks in Socialbakers’ Publisher
In the Socialbakers platform, users can now use Bit.ly to shorten their links, making their content posts neat and tidy. Shortening is easy to do. In the “Create a New Post” box, select “Attach a Link” from the panel. From there, a side panel will appear. Click the short link checkmark and the new link is generated. Along with this update, you’ll now also see the source prefilled, whether it be Facebook, Instagram, or Twitter.