Private Twitter Insights in Content Hub
Analyze and Report on Twitter Content Performance in Context
With 6,000 Tweets going out per second*, Twitter is a social staple. Brands maintaining a strong Twitter presence need to be able to easily monitor their performance, and understand how this success fits into their holistic social strategy. With integrated Twitter content insights in Socialbakers, it’s easy to visualize Twitter performance in a wider social context. Alongside key public metrics you normally leverage, the first wave of private metrics is also now available in Content Hub:
- Impressions
- Engagement
- Media Views
- Video Views
With this release, go deeper into what’s really resonating to create a better experience for your audiences. In Content Hub, accessing your Twitter metrics is simple; do so from the search bar or click into your advanced search options. Simply choose your preferred profiles, labels, or just the Twitter icon under Platforms as filters, and results will be surfaced in an instant. To discover results from the Twitter profiles with insights already connected, select “Owned Profiles with Insights” under Profiles and the Twitter icon under Platforms.
For a data-forward look, click on Performance View to collapse the hub into a convenient, easy-to-read table. Learn more about how to use Content Hub in this help center article.
To get set up with your Twitter private insights, there’s a new option for "Connect Insights" in Settings (Account Settings » Profiles). The same users who have granted publishing permissions to Socialbakers can also grant insights tokens. Please contact your account manager for any questions on the process.
Automated Sentiment Analysis for Arabic
Scale Sentiment Analysis Efforts Across Your Profiles
Understanding your community is key when it comes to crafting a strategy tailored to your audience’s needs - and to curb any negative waves of emotion before they become something larger. So how can you handle sentiment analysis at scale across your profiles and communities? Automate it! With this release, Socialbakers now provides automated sentiment analysis for Arabic comments and direct conversations for Facebook, Instagram, and Twitter.
Your teams can easily monitor sentiment in the Arabic language across the entire Socialbakers platform, so there’s no missing a beat when it comes to interacting with your loyal fans and followers. Where exactly is sentiment analysis available in platform? In Community, Content Hub, Analytics, and Dashboard. Learn more about sentiment analysis in Socialbakers in this help center article.
We provide automated sentiment analysis in Arabic, English, Spanish, Portuguese, Czech, and German languages. For clients with automated sentiment enabled, make sure the box is checked for “Turn ON automated sentiment for all profiles added to Suite” in Settings » Task Automation » Sentiment. That way, automated sentiment will be up and running with each new profile added to Suite. You can also use the search bar to double check if sentiment is enabled for any profiles you're interested in.
