Youtube has started rolling out new abbreviated public subscriber counts across profiles with more than 1,000 subscribers. This is to create consistency in data across all public YouTube surfaces. 

Here are a few examples:

• If a channel has 4,227 subscribers, the public subscriber count will read “4.2k” until the channel reaches 4,300.
  
• If a channel has 133,017 subscribers, the public subscriber count will read “133K” until the channel reaches 134,000.
  
• If a channel has 51,389,232, the public subscriber count will read “51M” until the channel reaches 52,000,000.

Read the full article on this topic, directly from Google: https://support.google.com/youtube/thread/6543166?hl=en

What does this mean for our clients at Socialbakers?

All solutions using YouTube’s API will display the same abbreviated public subscriber counts you see on YouTube. This includes Socialbakers. Some of our clients have already started seeing the new abbreviated public subscriber counts for YouTube profiles added in the Socialbakers platform. This should be expected, and the data is accurate. 

Since this is a gradual rollout from YouTube, you may see the exact subscriber count for some of profiles, while also seeing the abbreviated public subscriber count for others. According to available information, all profiles should have abbreviated public subscriber counts by the end of September.

If you have further questions about your Socialbakers account, please reach out to your account manager or support@socialbakers.com.