Instagram Stories Performance Metrics Now in Dashboard
Analyze Content Performance in an Instant
With Instagram Stories as a key content format for marketers, we continue to innovate in this area. In this latest release, we’re providing our clients even more ways to access and analyze their Instagram Stories, so they can improve content relevance over time. Marketers can now measure the performance of their Instagram Stories using Dashboard’s Flexible Widgets, choosing their preferred post labels and visualizations based on their unique objectives.
Flexible Widgets now support key Instagram Stories metrics. The full list of all new widgets for this release, include:
Instagram only widgets
- Number of Stories
Shortcut: Also accessible using the Content type filter in the Number of Content Pieces widget
- Story Impressions - Instagram stories
Shortcut: Accessed using the Content type filter in the Impressions Widget
- Story Replies - Instagram stories
Shortcut: Accessed using the Content type filter in the Number of Comments Widget
- Completion Rate - Instagram Stories
- Average Stories Reach - Instagram Stories
- Story Exits - Instagram Stories
- Story Taps - Instagram Stories
Widgets for Multiple Platforms
- Number of Comments - all platforms
- Average Reach per Piece of Content - Instagram and Facebook
Because some of the new metrics are considered subsets of existing metrics, no dedicated widgets exist for them. You can easily access insights for these subsets (including Number of Stories, Story Impressions, and Story Replies) using an existing widget, simply selecting the filter or dimension you need to create the Stories view.
We aim to create widgets that are as intuitive and organized as possible; there’s no need to overload our clients with unnecessary additions to the platform.
Beyond new metrics available, new filters and dimensions have been added too! You can now generate your exact perfect view, using filters and dimensions for content that:
- has been published/unpublished
- has been added by admin or user (Origin of Content - From a Profile, To a Profile)
- is of a certain Content type (Post, Story, Share)
Finally, an additional visualization has been added for all widgets: Value. It displays a simple number showing SUM or AVG (based on the metric) from the selected time period. Breakdowns are disabled for this specific visualization.
Automated Content Labeling for LinkedIn Posts
Bring Speed and Productivity to Your LinkedIn Analysis
With automated content labeling, you can shift focus from tedious manual work to more productive analysis. By creating flexible rules and applying them to your chosen profiles, in an instant, all content that fits your rules will be labeled.
With this release, your teams can now leverage automation to label LinkedIn posts too! The set up for this process is exactly the same as before. Simply select the LinkedIn profiles you’d like a rule to apply to, complete the set-up wizard, and let automation take care of the rest. Feel free to create completely new dedicated rules for your LinkedIn posts, or apply rules that are currently running for other social networks to LinkedIn profiles too. To learn more about how automated labeling works, check out this dedicated article.
Once your rules are running and LinkedIn posts are being labeled, you can analyze their performance across the platform - in Dashboard using predefined templates and flexible widgets, and also in the centralized Content Hub. Having a holistic understanding of your social media performance across platforms is now easier and faster.
Smooth Collaboration with Post Exporting in Content Inspiration
Use new exports (PDF, PNG) to share ideas and craft a killer content strategy
Recently, Content Inspiration made its debut in the centralized Content Hub. Formerly found in the Socialbakers’ Analytics module, Content Inspiration allows your teams to search and discover top-performing content across open social (FB, IG, TW, YT), using keywords and filters to get specific results.
With this latest release, you can now export content from Content Inspiration to PDF and PNG, right from the hub. This means smooth knowledge sharing, easier collaboration, and a whole lot of great new ideas to help you connect and engage with audiences.