Creating personalized content for complex audiences is key if you want to really connect with your audiences. In Socialbakers Suite, explore accurate audience insights and personas based on the integration of your social media and web data sources. By understanding your audiences more holistically, you can deliver relevant content and spark meaningful conversation in a crowded social media environment.
Leverage AI-powered Audiences to Create the Right Content for the Right People
- Billions of Interactions – Explore unique personas built from your cross-channel audience insights
- Beyond Demographics – Dive into your audiences’ engagement affinities and the breakdown of the top profiles, industries, and countries to create tailor-made content your audiences will love
- Best-in-Class Content – Use Content Inspiration driven by AI and watch engagement and acquisition improve
- Sharp Targeting – Optimize your budget by making accurate targeting decisions thanks to AI-powered recommendations for your personas
- Influencers You Can Trust – Take advantage of integrated influencer recommendations and choose influencers not only based on their audience size, but also on their ability to engage their followers
A Data-Driven Audience Workflow
1. Understand your audiences by leveraging detailed insights and recommendations about your top personas.
2. Focus your creative process using best-in-class content as a guidepost and tailor your content correctly for your personas.
3. Improve your targeting and get better ROI from social by using AI-powered targeting recommendations of your personas – for both organic and paid content.
4. Take your message farther with Influencer Marketing and user-generated content and create a more lasting impact.
How to Use Data in Your Audience Research - A Live Look
How do you use data to reach the right people? Do you use traditional market research or compile digital stats to make a persona? A little bit of both? Check out the live discussion below to learn more about Audiences in Suite: