Optimize your paid campaigns with new Ads Benchmarks

You can use Ads Benchmarks to take your social media advertising measurement out of isolation and benchmark your ad spend effectiveness across industries, countries or regions.

Moreover, thanks to Ads Benchmarks, you can see how your Facebook advertising spend compares to the market across the total spend performance (Total Spend), engagement metrics (Impressions, Click Through Rate and Actions), advertising costs (Cost per Click, Mile and Action), and content performance (Relevance Score and Frequency).

We are now adding more benchmarks you can use to optimize your Facebook advertising budget and measure your social media ROI in context to build smarter marketing campaigns:

New Industry benchmarks:

- Beverages

- Home & Living

- Household goods

- Retail food

- Telecom

- Community

- Entertainment

- Education

New Country benchmarks:

- Spain

- Netherlands

- Singapore

- Thailand

New Regional benchmarks:

- Middle East & North Africa (MENA) - also available for video metrics

 Watch the following video in order to find out more about creating a comparison using Ads Benchmarks:

You can also find out more about Ads Benchmarks metrics in the video below:

Improved Publisher experience for Arabic texts

We understand that creating the perfect, engaging and relevant content on social is hard and our goal is to simplify the whole process and help our users focus only on what’s really important - the content. We are launching a small, but very important feature for clients from certain regions of the world. From now, on Publisher supports automated Arabic text alignment so that you can create posts in your native language without any disruption.

Helping Twitter fight against spam

In a recent announcement, Twitter has communicated their incentive to fight against spam. In fact, there are users who misuse automation services (e.g. Socialbakers Publisher) by tweeting spammy content to multiple Twitter accounts at the same time. They do this to artificially amplify or inflate the prominence of certain Tweets. However, Twitter's top priority is keeping the platform safe and free from spam.

In order to help Twitter with this goal and to comply with their policy, we now allow you to Tweet to a single Twitter profile at a time when using Publisher.

Added March 21, 2018