Track Your Progress with Average Relevance Score

Evaluate the Quality of Your Ads and Get More for Your Budget

Monitor the performance of your ads over time with Average Relevance Score and learn where you need to make changes so you can get more for your money. Optimizing your ads is a crucial component of any paid strategy. Ads with low Relevance Score (1) have 40x times higher Cost per Click than those with high Relevance Score (10).

Read our Guide to Decreasing your Ads Costs with Facebook Relevance Score to find out how you can keep your costs low and Relevance Score high!