Average Relevance Score

Ad relevance score is a metric in ads reporting that provides an estimate of how relevant an ad is to its target audience, based on how the ad is performing and other factors. When your ad's score is high, it's more likely to be shown to your audience than other ads. You also pay less to reach more of your target audience. The score will range from 1 to 10, 10 meaning we estimate your ad is highly relevant and 1 meaning we estimate your ad isn't very relevant. It will be based on a number of factors, including positive feedback we expect from the people seeing your ad (ex: clicks, app installs, video views) and negative feedback (ex: someone clicks I don't want to see this on your ad). Relevance score is calculated after your ad receives more than 500 impressions. Metric displays average values for all ads connected to your page.

Paid Content Spend

The total amount of money you’ve spent on promotion of your content during a selected date range (includes unpublished posts). The content in question has the following objectives: Brand Awareness, Reach, Traffic, Post Engagement, Video Views and Conversions.

Paid Content Engagement

Number of actions taken after a user saw your ad, even if they didn't click on it. Actions include Page Likes, Comments, Shares, app installs, conversions, event responses, etc. For example, receiving 2 Page Likes and 2 Comments will be counted as 4 Actions.

Paid Content Impressions

Number of times your ad was viewed. For example, if 100 people see your ad 2 times, it will be reported as 200 impressions.

Total Spend

The total amount of money you’ve spent on all ads during a selected date range. Ads have all of the following objectives: App Engagement, App Installs, Brand Awareness, Traffic, Event Responses, Lead Generation, Local Awareness, Offer Claims, Page Likes, Post Engagement, Store Visits, Video Views, Website Conversions and Reach.

Cost per Engagement

Average cost of each post engagement. Engagement means the number of actions taken on your ad, Page, app or event after someone saw your ad, even if they didn't click on it. Actions include Page Likes, Comments, Shares, photo and video views, app installs, conversions, event responses, etc. For example, if you receive 2 Page Likes and 2 Comments, they will be counted as 4 Actions."

Cost per Click (CPC)

CPC shows how much, on average, each link click costs you. Cost per Click is a metric used in the online advertising industry for benchmarking ad efficiency and performance. The metric is calculated as the amount of money spent divided by link clicks.

Cost per Thousand Impressions

Average amount you paid per 1000 post impressions. Impressions mean the number of times promoted content was displayed to your audience.