Number of Interactions
The number of interactions (comments and likes) for each Profile during a selected time range.
Number of Profile Posts
This graph shows the total number of posts made during a selected time range. The data are aggregated and can be visualized by hour of the day, per day, day of the week, week, or month during a selected time range.
Number of Interactions per 1000 Followers
Every post has a metric Number of interactions per 1000 followers that identifies how engaging the post is. It is the sum of interactions (likes and comments) divided by the number of followers a profile had at the time of the post, and multiplied by 1000. The daily, weekly and monthly values for this metric are then calculated as the sum of all values for this metric for all posts made on a particular day, during a particular week or month.
Moving Averages of Number of Interactions per 1000 Followers
Calculated from the sum of all daily values of Number of Interactions per 1000 Followers. For example, if in the last 7 days there are 4 days with Number of Interactions per 1000 Followers equal to 2, 3, 4 and 5, then the 7-Day Moving Average would equal ((2+3+4+5)/7) = 2
Number of Interactions - Distribution
The distribution of interactions (likes and comments) during a selected time range.
Number of Interactions
The number of interactions (likes and comments) during a selected time range. The interactions are shown on the day the post they relate to was published.
Most Engaging Photo Filters
This shows the average interactions per 1000 followers by photo filter during a selected time range.
Most Engaging Video Filters
This shows the average interactions per 1000 followers by video filter during a selected time range.
Number of Profile Posts with Post Types
The number of posts made by the profile's administrators during a selected time range and their breakdown into individual post types.
Number of Profile Posts with Post Types
The number of posts made by the profile's administrators, broken down by post types during a selected time range.
Distribution of Photo Filters
Shows the distribution of Photo filters of published Posts during selected period.
Distribution of Video Filters
Shows the distribution of Video filters of published Posts during selected period.
Top 5 Posts by Number of Interactions per 1000 Followers
5 best-performing posts from the selected monitored Instagram profiles according to the number of interactions per 1000 followers.
Number of Interactions - Distribution
The distribution of interactions during a selected time range.
Number of Interactions
The sum of interactions the selected Instagram pages had during a selected time range.
Growth of Total Followers
The sum of the increases or decreases in followers of selected Instagram profiles during a selected time range.
Number of Profile Posts
The sum of posts made by selected Instagram profiles during a selected time range.
Distribution of Profile Post Types
This shows the breakdown of the posts according to the post type during a selected time range.
Instagram Ads
Total Ad Spend
The total you've spent on ads during the dates selected.
CPC & CPM
The average amount you paid for each click and the average amount you paid per 1,000 impressions
Total Number of Actions
The number of actions taken on your ad, Page, app or, event after someone saw your ad, even if they didn't click on it. Actions include Page likes, app installs, conversions, event responses, etc. For example, if you receive 2 Page likes and 2 comments, they will be counted as 4 actions.
Cost per Action
The average you've spent on actions. For example, if you spent $20 and you got 10 Page likes, each one cost an average of $2.
Actions Distribution
Actions explain in greater detail what happened as a result of your ad. Action Distribution counts in all the actions taken on your ad, Page, app or event after someone viewed your ad.
Frequency
The average number of times your ad was served to each person.
Clicks Overview - Total Number of Clicks
The total number of clicks this ad received. If you're promoting a Page, event or app, clicks also include Page likes, event joins, or app installs that came from your ad.
Impressions and Social Impressions
Impressions: The number of times your ad was viewed. For example, if 100 people saw your ad 2 times, it would be reported as 200 impressions.
Social Impressions: This is the number of times your advert was viewed and included social information. Social impressions may be different to the number of unique people who you're showing the advert to.
Reach and Social Reach
Reach: The number of people that your advert was shown to.
Social Reach: The number of people your advert was shown to with social information. For example, if three people see an advert twice each that says a friend likes your Page, it counts as three social reaches.
Click Through Rate
The total number of clicks you received (ex: inline link clicks, link clicks, website clicks) divided by the number of impressions.
Clicks and Impressions
Clicks represent the total number of clicks on your ad. Impressions stand for a number of times your ad entered the screen for the first time.
Frequency
The average number of times that your advert was shown to each person.
Avg. CPC Across Campaigns
Average CPC calculated from all your campaigns during selected time range and from selected ad account.
Instagram Insights
Number of Content posts/stories
The number of posts and stories made by profile’s administrators in a selected time range.
Profile Impressions day/7day/28day
The number of times your posts and stories have been seen.
Profile Reach day/7day/28day
Reach refers to the number of different people who see your post. One person can see your post 5 times but is only counted once toward Reach.
Profile Views
The number of times your Instagram profile page was viewed over the selected time period.
Contact clicks (phone calls, text messages, directions, website clicks, emails)
The number of times a user clicked on a specific contact on your profile.
Followers by country
The number of followers by country.
Followers by city
The number of followers by city.
Followers by language
The number of followers by language preferences.
Followers by demography (age and sex)
The age and gender of your followers.
Evolution of followers by age
The evolution of followers broken down by age category.
Post Engagement by Post Type
The number of Likes, Comments and Saves your posts received during a selected time range.
Post Interactions by Interaction Type
The number of Likes, Comments and Saves your posts received during a selected time range, broken down by the type of Interactions. The data source of this chart is different from the Post Engagement by Post Type chart. As a result, the number of interactions may vary.
Post Impressions by Post Type
The number of times your posts have been seen during a selected time range, broken down by post types.
Average Post Reach
The average number of unique users that have seen your posts during a selected time range.
Video Views
The number of times your video has been viewed during a selected time range, broken down by video type.
Number of Stories photo/video
The number of Stories made by profile administrators broken down by content type during a selected time range.
Story Impressions photo/video
The number of times your Story has been seen broken down by content type during a selected time range.
Completion rate photo/video
The percentage of times a Story impression was not interrupted by an exit, tap back or tap forward.
Average Story Reach, photo/video
The average number of unique users that viewed your Stories during a selected time range.
Story Replies
The number of replies your Stories received during a selected time range.