Ads
Total Number of Actions
The number of actions taken on your ad, Page, app or, event after someone saw your ad, even if they didn't click on it. Actions include Page likes, app installs, conversions, event responses, etc. For example, if you receive 2 Page likes and 2 comments, they will be counted as 4 actions.
Actions Distribution
Actions explain in greater detail what happened as a result of your ad. Action Distribution counts in all the actions taken on your ad, Page, app or event after someone viewed your ad.
Frequency
The average number of times your ad was served to each person.
Clicks Overview - Total Number of Clicks
The total number of clicks this ad received. If you're promoting a Page, event or app, clicks also include Page likes, event joins, or app installs that came from your ad.
Total Number of Social Clicks
The number of clicks your ad receives when it's shown with social information (ex: Jane Doe likes this).
Cost per Action
The average you've spent on actions. For example, if you spent $20 and you got 10 Page likes, each one cost an average of $2.
Cost per Post Like
The average cost for each like on your Page's posts as a result of your ad.
Cost per Page Like
The average cost for each Page like as a result of your ad.
CPC & CPM
The average amount you paid for each click and the average amount you paid per 1,000 impressions
Page Likes
The number of likes on your Page as a result of your ad.
Conversions
The total value returned from conversions on your website as a result of your ad.
Impressions and Social Impressions
Impressions: The number of times your ad was viewed. For example, if 100 people saw your ad 2 times, it would be reported as 200 impressions.
Social Impressions: This is the number of times your advert was viewed and included social information. Social impressions may be different to the number of unique people who you're showing the advert to.
Reach and Social Reach
Reach: The number of people that your advert was shown to.
Social Reach: The number of people your advert was shown to with social information. For example, if three people see an advert twice each that says a friend likes your Page, it counts as three social reaches.
Total Spent
The total you've spent on ads during the dates selected.
Facebook Insights
Total Likes
Total sum of Page Likes.
Net Growth
(Organic Likes + Paid Likes) - Unlikes
Where Do Your Likes Come From
The number of people who liked your Page broken down by the most common Like sources.
Distribution of Reactions
The distribution of Reactions during a selected time range.
Evolution of Reactions
The evolution of Reactions during the selected time range aggregated by day.
Engaged Users
The number of people who engaged with your Page. Engagement includes any click or story created.
Total Page Impressions
Impressions are the number of times the posts from your Page are displayed in the users' News Feed, whether the post is clicked or not.
Total Page Post Impressions
Impressions are the number of times the posts from your Page are displayed in the users' News Feed, whether the post is clicked or not.
Total Page Reach
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see a post multiple times.
Reach Engagement Rate
This graph shows on average how many unique users were reached and have interacted with a page. It is calculated by the number of Engaged Users on a given day, divided by number of Total Page Reach on a given day.
Total Page Post Reach
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see a post multiple times.
Page Consumptions
The total number of clicks. Stories generated without clicking on Page content (e.g. liking the Page on Timeline) are not included.
Page Negative Feedback
The number of times people took a negative action. There are following types of negative actions - unliking the page, hiding all posts from the page, hiding a post or reporting the post as spam, and x button clicks.
Page Positive Feedback
The number of times people liked, shared, and commented on the posts.
Page & Tabs Views
Tabs on your Page that were viewed by users on your Page. The Tabs can be Timeline, Info, Photos, Events, or Others.
External Referrals
Top referring external domains sending traffic to your Page.In the pie chart after clicking on the section Other, you will see a new pie chart with the distribution of sources that are included in the category 'Other'.
Fans/ Reached / Engaged By City/Country/Language
Aggregated Facebook location data, sorted by country, about the people who like, have been reached, or engaged with your Page.
Evolution of Engaged Users by Demography
The evolution of engaged users broken down by age category. Engagement includes any click or story created.
Evolution of Fans by Demography
The evolution of fans broken down by age category.
Evolution of Reached Users by Demography
The evolution of reached users broken down by age category.
Fans & Reached by Demography
Fan data by age and gender who like, have been reached by your Page.
Video Audience Retention
Views of each of your Page's videos for the selected time period, displayed as a percentage of all views for each moment of the video.
Video Views
The number of times your Page's videos were viewed for 3 seconds or more during a selected time period.
3-seconds Video Views
The number of times your Page's videos were viewed for 3 seconds or more during a selected time period.
Unique vs Repeat Views
The number of Unique and Repeat videos views on your Page lasting for 3 seconds or more during the selected time period.
30-second Unique vs Repeat Views
The number of Unique and Repeat views on your Page lasting for 30 seconds or more during the selected time period. If a video is shorter than 30 seconds, viewing 97 percent of it counts as a complete view.
Auto-played vs Click to Play Views
The number of Auto-played and Click to Play video views on your Page lasting for 3 seconds or more during the selected time period.
30-second Auto-played vs Click to Play Views
The number of Auto-played and Click to Play video views on your Page lasting for 30 seconds or more during the selected time period. If a video is shorter than 30 seconds, viewing 97 percent of it counts as a complete view.
30-second Views
The number of times your Page's videos were viewed for 30 seconds or more during the selected time period. If a video is shorter than 30 seconds, viewing 97 percent of it counts as a complete view."
Evolution of Interactions
The daily sum of interactions from monitored social media profiles.
Frequency of Page or Post Reach
The number of people your Page or your Page posts reached broken down by how many times they were reached by the content.
Multicompare
Growth of Total Fans
The sum of the increases or decreases in fans of selected Facebook pages during a selected time range.
Number of Page Posts
The sum of admin posts made by selected Facebook pages during a selected time range.
Number of Reactions
The sum/distribution of interactions the selected Facebook pages had during a selected time range.
Total Change of Fans
The sum of all daily increases and decreases in fans during the selected time range.
Absolute Growth of Total Fans
The sum of all fan increases and decreases of each Page.
Relative Growth of Total Fans
The growth is expressed as a percentage. This number is the sum of all fan increases and decreases divided by the number of fans for each Page.
Number of Page Posts
The sum of all posts posted by each Page.
Number of Fan Posts
The number of fan posts for each Page during a selected time range.
Share of Fans
Percentage of each page's fans compared to the total of all fans for the compared pages.
Share of Interactions
Percentage of interactions acquired by each page compared to the sum of interactions acquired by all compared pages.
Share of Impressions
Number of impressions acquired by post types (organic, promoted, undetected) In selected time range.
Share of Fans and Interactions
Share of a page's fans and interactions with them.
Promoted Posts Strategy
This chart shows the strategic position of a given page according to the relative amount of promoted posts (horizontal axis) over the relative amount of interactions accumulated by promoted posts (vertical axis). Mostly organic pages are placed in the lower left corner, and paid pages are in the upper right corner. Refer to the efficiency curves labeled in the background of the chart. These can help estimate the ratio of interactions acquired via average promoted posts compared to average organic posts.
Share of Posts
Share of post types (promoted, organic, undetected) in selected time period, where type depends on whether the post has been promoted or not.
Share of Interactions
Number of interactions acquired by post types (organic, promoted, undetected) in selected time range.
Interactions by Type
The number of interactions during a selected time range and their breakdown into individual post types.
Number of Impressions
Number of impressions acquired by post types (organic, promoted, undetected) in selected time range.
Response Rate vs. Number of Posts
This graph shows the percentage of user posts responded to by the pages in the selection versus the number of user posts during a selected time range. For example, the page located farthest to the right and farthest to the top on the chart would indicate that the page is responding to the most amount of posts, most often. User posts that were either marked as spam, hidden, or deleted by the admin are not included.
Response Rate vs. Number of Questions
This graph shows the percentage of user questions responded to by the pages in the selection versus the number of user questions asked during a selected time range. For example, the page located farthest to the right and farthest to the top on the chart would indicate that the page is answering the most amount of questions, most often. A user question is a user post on the company's page or a user post mentioning the company’s Facebook page that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included.
Fans
Growth of Total Fans
This graph shows the increase or decrease in fans during a selected time range.
Growth of Total Global Fans
This graph shows the increase or decrease in global fans during a selected time range.'
Avg Change of Fans (Aggregation per Day, Day of the Week, Month, Week)
The average change in fan growth per day during a selected time range. Data can be aggregated as an average per day, day of the week, month or week.
Max Change of Fans (Aggregation per Day, Day of the Week, Month, Week)
The day/ day of the week, month or week with the largest change in the number of fans (either increase or decrease) during a selected time range and the numerical value of change on that day.
Min Change of Fans (Aggregation per Day, Day of the Week, Month, Week)
The day/ day of the week, month or week with the smallest change in the number of fans (either increase or decrease) during a selected time range and the numerical value of change on that day.
Most Engaging Post Types
This shows the average interactions per 1000 fans by post type during a selected time range.
Distribution of Fans
Distribution of fans in different countries.
Content
Number of Posts
The number of posts made by the page's administrators during a selected time range and their breakdown into individual post types.
Number of Post By Types
The number of posts made by the page's administrators during a selected time range and their breakdown into individual post types.
Number of Page Posts with Post Types - Distribution
The number of posts made by the page's administrators, broken down by post types during a selected time range.
Number of Page Posts with Post Types
The number of posts made by the page's administrators during a selected time range and their breakdown into individual post types. The data are aggregated and can be visualized per hour, day, day of the week, week, or month during a selected time range.
Avg Page Posts (Aggregation per Day, Day of the Week, Hour, Month, Week)
The average number of posts made by a page administrator during a selected time range. Data can be aggregated as an average per day, day of the week, hour, month or week.
Number of Fan Posts
The number of fan posts a page received during a selected time range.
Avg Fan Posts (Aggregation per Day, Day of the Week, Hour, Month, Week)
The average number of posts made by fans during a selected time range. Data can be aggregated as an average per day, day of the week, hour, month or week.
Max Fan Posts (Aggregation per Day, Day of the Week, Hour, Month, Week)
The day/ day of the week/ hour/ week or month during which the fans posted most for a selected time range. Also shows the number of posts that occurred.
Distribution of Page Post Types
This shows the breakdown of the posts according to the post type during a selected time range.
Page Post Sources
This graph shows the different applications the profile used to post and the number of times those particular applications were used.
Engagement
Number of Interactions
The number of interactions (reactions, comments, shares) during a selected time range. The interactions are shown on the day the post they relate to was published.
Avg Interactions (Aggregation per Day, Day of the Week, Month, Week)
The average number of interactions (comments, likes, shares) per day during a selected time range. Data can be aggregated as an average per day, day of the week, month or week.
Max and Min Interactions (Aggregation per Day, Day of the Week, Month, Week)
The day/ day of the week, month or week with the highest and smallest amount of interactions and the amount of interactions.
Number of Interactions per 1000 Fans
Every post has the metric Number of interactions per 1000 fans that identifies how engaging the post is. It is the sum of interactions (reactions, comments, and shares) divided by the number of fans a page has on the day of the post and multiplied by 1000. The daily, weekly and monthly values for this metric are then calculated as the sum of this metric for all posts made on a particular day, during a particular week or month.
Number of Interactions per Type
The number of interactions during a selected time range and their breakdown into individual post types.
Number of Reactions
The distribution/evolution of Reactions during the selected time range.
Moving Averages of Number of Interactions per 1000 Fans
Calculated from the sum of all daily values of Number of Interactions per 1000 Fans. For example, if in the last 7 days there are 4 days with Number of Interactions per 1000 Followers equal to 2, 3, 4 and 5, then the 7-Day Moving Average would equal ((2+3+4+5)/7) = 2
User Activity
This graph shows the total number of all user posts (user posts, questions and comments) by day of the week and by hour of the day during a selected time range.
Socially Devoted
Number of User Questions
The total number of received questions during a selected time range.
Responded vs. Unresponded Posts
This graph shows the number of responded and unresponded posts and the response rates during a selected time range. User posts that were either marked as spam, hidden, or deleted by the admin are not included.
Responded vs. Unresponded Questions
This graph shows the number of responded and unresponded questions and the response rates during a selected time range. A user question is a user post on the company's page or a user post mentioning the company's page that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included.
Response Rate for User Posts
This graph shows the percentage and the number of user posts the monitored page responded to versus the percentage and the number of user posts that did not receive a response during the selected time range. User posts that were either marked as spam, hidden, or deleted by the admin are not included.
Response Rate for User Questions
This graph shows the percentage and the number of user questions the monitored page responded to versus the percentage and the number of user questions that did not receive a response during the selected time range. A user question is a user post on the company's page or a user post mentioning the company's page that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included.
Response Time for User Posts
This graph shows the average response time for user posts during a selected time range. The response time is fixed to the day of the original post. User posts that were either marked as spam, hidden, or deleted by the admin are not included. The data are visualized and aggregated by hour of the day, day, week and day of the week.
Response Time for User Questions
This graph shows the average response time for user questions. The response time is fixed to the day of the original question/post. A user question is a user post on the company's page or a user post mentioning the company's page that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included. The data are visualized and aggregated by hour of the day, day, week and day of the week.
Response Time Segments for User Posts
This graph shows a breakdown of the time it took the monitored page to respond to user posts during a selected time range. The following time intervals are used: under 10 minutes, 10-30 minutes, 30–60 minutes, 60–90 minutes, 90 minutes - 2 hours, 2-4 hours, 4-6 hours, 6-12 hours, 12-24 hours, 24-48 hours, 48-72 hours, or more than 72 hours. User posts that were either marked as spam, hidden, or deleted by the admin are not included.
Response Time Segments for User Questions
This graph shows a breakdown of the time it took the monitored page to respond to user questions during a selected time range. The following time intervals are used: under 10 minutes, 10-30 minutes, 30–60 minutes, 60–90 minutes, 90 minutes - 2 hours, 2-4 hours, 4-6 hours, 6-12 hours, 12-24 hours, 24-48 hours, 48-72 hours, or more than 72 hours. A user question is a user post on the company's page or a user post mentioning the company's page that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included.
Response Time vs. Number of Posts
This graph shows the response time to user posts responded to by the pages in the selection versus the number of user posts asked during a selected time range. User posts that were either marked as spam, hidden, or deleted by the admin are not included.
Response Time vs. Number of Questions
This graph shows the response time to user questions responded to by the pages in the selection versus the number of user questions asked during a selected time range. A user question is a user post on the company's page or a user post mentioning the company’s Facebook page that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included.
User Questions Overview
A user question is a user post on the company's page or a user post mentioning the company's Facebook page that contains a question mark in one of several possible languages (English, Armenian, Arabic, Japanese, and others). User questions that were either marked as spam, hidden, or deleted by the admin are not included.
Response Rate for User Questions
The percentage and the number of user questions the monitored pages responded to versus the number of unresponded user questions during the selected time range.
Avg Response Time for User Questions
The average time it took the monitored Facebook pages to respond to incoming questions during a selected time range.
Avg User Questions per Day (Aggregation per Day, Day of the Week, Month, Week)
The average number of questions users posted on the monitored page’s wall per day during a selected time range. Data can be aggregated as an average per day, day of the week, month or week.
Avg Response Time
The average time it took the monitored page to respond to a user post (or question) during a selected time range.
Community
Productivity of Community
The total number of Facebook users posting on the page's wall compared to the number of fans during a selected time period.
Content Creators
The total number of Content Creators whose posts on the page's wall received reactions, comments or shares vs. number of Content Creators whose posts published on the page's wall during the selected time period received no interactions.
Activity of Engaging Creators
The total number of Engaging Creators posting on the page's wall broken down by the frequency of their posting activity during the selected time period. Regulars - users posting on the page's wall more than once and One-timers - users posting on the page's wall only once during the selected time period.
Distribution of Engaging Creators - According to interactivity of their content
Distribution of Engaging Creators according to their activity and interactivity of the posts they created. For each Engaging Creator, ratio of types of interactions (reactions, shares and comments) is calculated for all interactions acquired via all posts he or she published in selected period of time. This ratio is compared to average of ratios of all known Engaging Creators and type of interaction that differs most from the average ratio is assigned to the Engaging Creator as a category - Greatly Reacted, Greatly Shared or Greatly Commented.
Most Engaging Creators - Ordered by sum of accumulated interactions
Ranking of Most Engaging Creators by a total number of Interactions acquired by all user posts published by a particular Most Engaging Creator during a selected time period.
Share of Voice- Relative to sum of interactions accumulated by all Content Creators
Shows Top 20 Engaging Creators based on their share of interactions out of the total number of interactions received by the user posts published by all Content Creators.
Total Share of Voice - Share of Voice of all Engaging Creators
Distribution of total interactions received by user posts published by Top 20 Engaging Creators and total interactions received by the user posts published by the rest of Content Creators during a selected time period.
Evolution of Share of Voice
Evolution of Share of Voice for individual Engaging Creators during selected time range. The top 5 Engaging Creators are colored.
The evolution of a number of interactions received by the user posts published by the individual Top 20 Engaging Creators compared to the number of interactions received by the posts published by the rest of Content Creators during a selected time period.
List of Content Creators by Interactions
List of first 100 Content Creators with most Total Interactions
List of Content Creators
(Regular & One-timers) with the number of posts published by them and total interactions (reactions, comments and shares) received by these posts during a selected time period.
List of Content Creators by Content
List people that commented the most on the page with the number of comments created.
Performance Prediction, Prime Time, Promoted Post Detection
Top 5 Posts by Number of Interactions per 1000 Fans
5 best-performing posts from the selected monitored Facebook pages according to the number of interactions per 1000 fans.
Posts in Time
This graph shows the total number of page posts (Promoted, Organic, Undetected) published during the selected time period and total number of interactions received by these posts.
Post Consumptions
The number of clicks on your posts, by type. The clicks can be from following sources: Link clicks, Button clicks, Photo views, Video plays, or Other. Other clicks is defined as "Clicks not on the content of the post, such as page title clicks or click to see more.
Promoted Efficiency in Time
Shows how efficient is promoted content compared to organic content for specific Facebook page.',d Efficiency in Time description',
Average Relevance Score
Ad relevance score is a metric in ads reporting that provides an estimate of how relevant an ad is to its target audience, based on how the ad is performing and other factors. When your ad's score is high, it's more likely to be shown to your audience than other ads. You also pay less to reach more of your target audience. The score will range from 1 to 10, 10 meaning we estimate your ad is highly relevant and 1 meaning we estimate your ad isn't very relevant. It will be based on a number of factors, including positive feedback we expect from the people seeing your ad (ex: clicks, app installs, video views) and negative feedback (ex: someone clicks I don't want to see this on your ad). Relevance score is calculated after your ad receives more than 500 impressions. This chart shows average daily values for all ads connected to your page.")
Total Clicks to Website
The total number of a clicks.
Total Global Fans
The total number of global fans.
Total Fans
The total number of a page's fans.
Realtime Interactions
The evolution of interactions of a particular post over time.
Clicks per Page
The number of clicks during a selected time range.
Number of Posts by Post Type
Number of post types (promoted,organic,undetected) in selected time period, where type depends on whether the post has been promoted or not.
Share of Posts by Post Type
Share of posts by post types (organic,promoted,undetected) In selected time range.
Number of Interactions by Post Type
Number of interactions acquired by post types (organic,promoted,undetected) In selected time range.
Share of Interactions by Post Type
Share of interactions acquired by post types (organic,promoted,undetected) In selected time range.
Interactions by % of Promoted Posts
This shows how many promoted posts, by the percentage of total analyzed posts, that were published by a page during a selected time period. It also displays the total number of Interactions received by these posts compared to the number of Interactions received by Organic, and Undetected posts.
Organic Posts Published in Last 72 Hours
All organic posts published in the past 72 hours, graded in order of predicted performance from A+ to D. The x axis denotes the age of the post, the y axis the number of interactions the post currently has in our database (there may be a slight lag between our database and Facebook). Hover over a specific post to see its predicted performance. Click any post to be taken to its detail page. Use the Highlight filter to see sub-sets of best content.
Focus On
The best-performing recent posts (from the past 12 to 48 hours) which you should consider promoting. All of them are performing above average, with A+ being the best. Clicking Boost on any of the posts will take you directly to promoting it in Socialbakers Builder.
Posts in Last 72 Hours
All organic posts from the past 72 hours along with their predicted grade, the number of interactions the post currently has in our database (there may be a slight lag between our database and Facebook), and the age of the post. Click any post to be taken to its detail page. Use the filter to look at only specific post types.
Recommended Time To Publish
Post at the recommended best time to maximize your organic impressions. Our predictive algorithm analyzes the historical data of your audience's behavior and recommends the best day and the best time to post, every day. The recommended times to publish are updated weekly.
Best Time To Publish
The optimal publishing time for each hour of the week. "Possible Impressions" shows you the percentage of interactions out of the maximum number (100%) that you can receive by publishing at the recommended time. Recommendations are updated weekly for each profile.'
Missed Impressions
This chart illustrates the number of impressions you have missed out on by not publishing at times recommended by PrimeTime. If you posted at the recommended time, you would have achieved maximum organic reach and 0 missed impressions. Use this chart to report on how you have effectively minimized missed impressions with the use of PrimeTime.
Posts (PrimeTime)
Prime Time shows you how the actual publishing time for each post differed from that day’s recommended best time. The minus sign shows whether you published earlier than recommended. Missed Impressions (weekly and daily best time) show you the percentage of impressions that you lost due to the variance from the best recommended day and time (0% means that you achieved maximum possible impressions).