Goal Completion

Number of goals that were completed on your website. A goal is defined in Google Analytics and can be anything that is important to your company - e.g. a filled-out form, a sold product, an article view, or a demo request. Goals can have their value assigned in $.

 

Goal Completion Facebook

Number of goals that were completed on your website as a result of visits from Facebook. A goal is defined in Google Analytics and can be anything that is important to your company - e.g. a filled-out form, a sold product, an article view, or a demo request. Goals can have their value assigned in $.

 

Goal Value

A goal is defined in Google Analytics and can be anything that is important to your company - e.g. a filled-out form, a sold product, an article view, or a demo request. Goals can have their value assigned in $.

 

Goal Value Facebook

Total value of goals that were completed on your website as a result of visits from Facebook. A goal is defined in Google Analytics and can be anything that is important to your company - e.g. a filled-out form, a sold product, an article view, or a demo request. Goals can have their value assigned in $.

 

Pages Session

Average number of pages viewed during a session. Includes repeated views of a single page.

 

Page Views 

Total number of viewed pages. Includes repeated views of a single page.

 

% New Sessions

Estimate of the percentage of first time visits.

 

Sessions

Total number of Sessions over the selected date range. A session is the period of time a user is actively engaged with your website, app, etc.

 

Sessions from Facebook

Total number of Sessions with Facebook Referrals over the selected date range. A session is the period of time a user is actively engaged with your website, app, etc.

 

Organic Sessions from Social Networks

Total number of Sessions with Social Network referrals over a selected date range. This metric relies on the recognition of Social Network referral within Google Analytics.

 

Users

Users that had at least one Session over the selected date range. Includes both new and returning users.

 

Avg. Session Duration

Average length of a Session.

 

Bounce Rate

Percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

 

External Search

List of up to 8 top keywords, both paid and unpaid, used by users to reach your site.

 

Sessions by Devices

Split of Sessions into desktop (including laptop), tablet and mobile devices.

 

Sessions by Mobile Devices

Split of Sessions into mobile devices (up to 8 mobile devices).

 

Organic Sessions by Social Network

List of social networks that drove the most Sessions to your website over a selected date range (up to 8 social networks).

 

Sessions by Sources

Displays the split of Sessions by sources. Google Analytics categorizes your site sources as Organic Search, Referral, Direct, Display, Paid Search, Social, Email and Other traffic.

 

Site Search

List of up to 8 top keywords users used in the search function built into your website rather than a search of your content conducted on a public search engine such as Google.