Video Benchmarks are here!
Videos are a major driver of meaningful interaction on social. Are yours making a real impact?
We have introduced Video Benchmarks so that you can quickly and easily discover what being the best in video really looks like and make the right moves to become a top performer. Know more and do more with Video Benchmarks!
Monitoring your own video insights over time gives you a very limited picture of your performance. Public video metrics of your competitors won’t tell you the whole story either. When vying for attention in a high-stakes game, you have to dig deeper for answers.
With Video Benchmarks in Socialbakers Suite, choose from dozens of competitive metrics to compare your private page level video performance against your industry, country, and region. Seeing your private video performance metrics in a larger context is key when building a competitive video strategy. By leveraging these unique insights, you can set more ambitious goals and rise above the pack to deliver the ROI you’re counting on.
Core Benefits of Video Benchmarks:
Ambitious standards: Set better, highly driven targets using private metrics in the areas of video views, viewers, and view types as competitive guideposts
Beyond native platform analytics: Integrate your benchmark insights into your larger digital performance analysis, regardless of publishing platform, for a complete view of your position
Optimized performance: Take the best next step forward based on trends in your performance compared to your industry, country, and region and work your way up to the big leagues
Proven success: Justify your video budget as you optimize your content to engage with your audience and develop more meaningful interactions over time
Customizable reporting: Customize your comparisons by date range to report on larger trends or specific campaigns and present data-driven support in discussions with your CMO or client within seconds
Find out more about extensive Video Analytics capabilities here.
Added November 30, 2017