New metrics in Instagram profile overview
The Instagram Profile Overview section - which contains an overview of all the key metrics - now contains the following new metrics:
- Sum of video posts
- Sum of photo posts
- Sum of carousel posts
This will allow users to get a better understanding of the distribution of the content across an Instagram profile.
Ability to export the "Ads Overview" page
The Ads Overview section of Analytics can now be exported! The exports are available in a PDF or a PNG format and can also be scheduled in a matter of seconds. Users can, therefore, get a quick overview of the performance of their ads in a report of their choice.