Ads Benchmarks compares your paid strategy in a competitive context beyond your own historical performance. Marketers can benchmark the performance of any Ad Account against the industry, country, or region across a variety of ad metrics. Moreover, thanks to Ads Benchmarks, marketers can benefit from a more efficient ad spend as well as better ROI from social.
With this release, Ads Benchmarks will be available as part of Dashboard. The newly added “Ads Benchmark Score” widget showcases the evolution of the Ads Benchmark score over a selected date range.
Watch the following video in order to find out more about creating a comparison using Ads Benchmarks:
Find out more about Ads Benchmarks metrics in the video below: