With 3 million businesses actively advertising on Facebook, optimizing your ad strategy is necessary to make an impact. To access a comprehensive view of your ad spend, costs, and engagement in Analytics, connect your ad account to Suite.

Using these ad insights, report on your performance, see what’s resonating with your audience, and discover how you can spend smarter to maximize the value of your ad strategy and ultimately, deliver on business objectives.

Connect your ad account now in 5 easy steps. Watch the video to see how.

 With your ad account connected, you can:  

• Gauge the performance of your paid content strategy in Ad Account Overview.
• Measure the effectiveness and cost efficiency of your paid and organic content in a single aggregated visual view in Paid Content Newsfeed.
• Dig deep into the ad spend and performance of a specific page associated with your Ad Account in Ads Overview.
• See your paid posts integrated with your other content for a more complete picture of your campaigns in Campaign View.