Use the Paid Content Overview to get a quick aggregated look at the performance of your Facebook ads. In a matter of seconds, you can get a comprehensive overview of your ads complete with metrics such as Currently Active Ads, Total Amount Spend, Cost Per Click and Cost Per Engagement.
If your CPC is higher than your threshold go to Campaigns Overview to review which campaign is causing the spike. Review or stop this campaign to improve your CPC.
You can also view the evolution of your ads’ Average Relevance Score in this Paid Content Overview section. Here, you can track the progress of your ads over time and monitor the results of any changes you have made. Relevance Score is a crucial Facebook metric; the higher the score, the more effective and cheaper the ad.