Campaign View is a fully customizable reporting experience that enables you to get a quick overview of how well your various content types are performing.
Start by assigning a Label to the posts you would like to analyze. Go to the Any Content Newsfeed section and assign Labels to any posts. You can label all kinds of posts - organic, promoted or dark/unpublished. For a more in-depth guide on how to use Campaign View, visit our article.
Once this action is complete, go to Campaign View. Filter through your labels, to get an overall summary of your labeled posts. You will get a detailed report for any of the post categories you have created.
You can use Campaign View to examine a variety of different campaigns, such as:
Top-performing campaigns → when you are running several campaigns at once and need to identify your most successful campaigns.
The right content mix → when you are running a campaign which uses different content themes and need to identify the top-performing themes.
The top product categories → when you are managing a profile that is posting about multiple product categories and would like to know which product your audience is engaging with the most.
Your competition’s product category performance → when you would like to see how you compare with the competition across various topics.
Seasonal campaigns → when you would like to compare your seasonal campaigns across long time ranges.
The best-performing pages by season → when you have difficulty knowing which pages have the best seasonal content.
An overview of local markets → when you want to track how your messaging works across different markets in various languages.
Specific goals → compare different goals, such as Engagement or Link clicks, among each other.
Finally, Campaign View can be used to create an even deeper analysis by following the steps below:
- Activate Facebook Insights to see private metrics
- Apply labels to both organic and paid posts
- Label your competitors’ posts