Keeping track of both your organic and paid content is key - which is why we have developed the Content Newsfeed. The Content Newsfeed aggregates both organic and paid posts from all of your monitored profiles. If you have enabled Facebook Insights (no ads account connection required) you will be able to easily evaluate the effectiveness of your Profile's Published and Unpublished posts.

In the Content section, you can see a list of posts taken directly from the social platform you’re examining, along with the following public metrics for these posts:

Interactions

Interactions per 1K Fans

Reactions

Comments

Shares

You will be able to clearly see whether a post is organic, or paid. Your organic posts will also feature the assigned Performance Prediction grade, helping you make smarter boosting decisions.

You can easily turn on Facebook Insights for any Pages you administer, and check out private metrics such as:

Reach (Paid and Organic)

Engaged Users

Unique Reach Engagement Rate

Post Clicks

You can take an even closer look at your post’s performance by clicking on Details. This will give you access to metrics such as Evolution of Interactions Over Time, which allows you to see how the number and distribution of Interactions are evolving in real-time.

In the Details section for Posts, you will also see these Facebook Insights metrics for the Profiles you administer:

Total Interactions

Negative Feedback

Post Clicks