Promoting content on Facebook and Instagram takes skill. Though many companies on Facebook and Instagram promote their content, some are struggling to get it right. Either they promote all of their content or they boost before letting the post breathe organically. At Socialbakers we recommend that you wait at least three hours to evaluate how your post is performing organically. This will help you effectively put budget behind content that will go far. Take a look at the list of benefits in the image below.
Performance Optimization for Facebook and Instagram helps you do everything from lowering your CPC to increasing the amount of interactions you receive. Performance identifies your top-performing posts based on their organic interactions. Each of your posts will be given a grade from "A+ to D", which will help you promote confidently.
Content Grading is unique for each individual page and profile. To accurately predict the performance of your content, we analyze 6 months of your historical data to create an algorithm based on your audiences' past behavior.
Naturally, your "A+" content will have more interactions than any other posts. "A" graded are posts that fall in the top 10% of your best-performing content. Take a look at the chart below. Here, you will also be able to see the predicted number of interactions your graded content will receive.
A chart will appear with all of your organic posts published in the last 72 hours. You will be able to identify your top-graded posts, which are posts that you should consider promoting. You can also take a look at posts that have been graded "A" and compare them to posts that have been graded "D" to assess your strengths and weaknesses so you can create more quality content in the future.