Posting randomly can lead to lost organic Impressions. This is why we have introduced PrimeTime - a feature that recommends the best time so you can maximize your organic Impressions and save budget. PrimeTime can be accessed in the Analytics section.
PrimeTime’s predictive algorithm works by analyzing the historical data of your audience’s behavior. As a result, PrimeTime is able to compile actionable recommendations, showing you the best day and time to post for everyday of the week. The recommended times are updated weekly, so they are always fluctuating.
PrimeTime also illustrates the Impressions that you have missed out as a consequence of not publishing at the recommended times.
Moreover, PrimeTime includes a list of your individual posts. The Variance From PrimeTime is included here, which shows you how the actual publishing time for each post differed from that day’s recommended best time.
PrimeTime can also be accessed in Publisher.