- Media Engagement Rate: To more clearly communicate the value of the Facebook metric and how it’s calculated, we’ve renamed Engagement Rate to Media Engagement Rate.
Media Engagement Rate
Media Engagement Rate is calculated as follows: The number of people who clicked to play a video, clicked on a link in a post, or viewed the enlarged version of a photo on your Facebook Page divided by the number of people who have seen your Page’s photo, video or link content. (Photo views + Clicks to play + Link clicks) / (Photo post impressions + Video post impressions + Link post impressions)
- Evolution of Fans/Followers/Subscribers/Community Size: To better visualize the Evolution of Fans/Followers/Subscribers/Community Size, we replaced the column chart with a line chart. A line chart allows you to see the changes over time more easily because the y-axis starts with the minimum value of the metric, instead of starting with zero like in a column chart.
- Distribution of Interactions: A new chart that shows Distribution of Interactions is available to help you better understand of the types of engagement on your social media platforms. It displays the total amount of and percentage breakdown of Reactions, Comments, and Shares within a certain time frame. For Facebook, see Reactions, Comments, and Shares; for Twitter, see Likes, Retweets, and Replies; for Instagram, see Likes and Comments; for Pinterest, see Shares, Likes, and Comments, and for YouTube, see Likes, Comments, and Dislikes.
Distribution of Interactions
- Distribution of Reactions: A new chart that shows Distribution of Reactions on Facebook is available. It displays the total amount of and percentage breakdown of the possible Facebook Reactions within a certain time frame for your selected profiles.
Distribution of Reactions
- Distribution of Post Consumptions: A new chart that shows the Facebook Insights metric Distribution of Post Consumptions is available. It displays the total amount of and percentage breakdown of Photo Views, Other Clicks, Link Clicks, Video Plays, and Button Clicks for your selected profiles.
Distribution of Post Consumptions