Sponsored Story Impressions
The number of times people saw your Sponsored Story ads.
Sponsored Story Clicks
The number of clicks on your ads. This includes clicks on the ad content and your company name and logo, but excludes some social actions such as Likes, Comments, and Shares.
Sponsored Story CTR
This percentage shows how often people go to your website because they saw your ads.
Sponsored Story Social Actions
The volume of social engagement your ads received. It includes Likes, Comments, Shares, and Follow clicks.
Sponsored Story Engagement
The number of paid clicks plus social clicks on your ads.
Sponsored Story Average Engagement
How often people engaged with your ads (it includes both paid and free clicks divided by the total number of impressions).
Sponsored Story CPC
The total amount you spent on your ads divided by the total clicks to your website.
Sponsored Story CPM
The total amount you spent on your ads per 1,000 impressions.
Sponsored Story Spend
The amount you spent on clicks and impressions for your ads.