You can go through Linkedin metrics in the Dashboard and Content Feed. 

 

Profile-level Metrics

 

Total followers

Total number of followers over a selected date range.

 

Growth of total followers

Increase or decrease in the total number of followers over a selected date range.

 

Post-level Metrics

 

Content

Overview of posts, sorted either by date, interactions, likes or comments. The posts can be displayed as a list or as cards.

 

Engagement rate

Engagement rate displays the average number of interactions per follower per post. Engagement rate is therefore calculated by dividing the number of interactions per day by the number of followers on that day, and finally, by the number of posts on that day. The final Engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being examined.

 

Engagements

Engagements refer to how many times users engaged with a post during its lifetime. It represents the sum of Insights reactions, Insights comments, Shares and Post clicks.

 

Impressions

The sum of impressions received by a post during its lifetime.

 

Impressions engagement rate 

Impressions engagement rate refers to the percentage of users who engaged with a single post during its lifetime (e.g. reactions, shares, comments, post clicks), divided by the number of  impressions for a single post. For a widget the metric is an averaged based on the Engagements rates for posts published within the selected date range. See the article about Engagement Metrics for more information.

 

Interactions

The sum of interactions received by a post during its lifetime. It represents the sum of Total comments and Total reactions metrics.

 

Interactions per 1k followers

The sum of Interactions divided by the number of followers a profile has at the time of the post, multiplied by 1000. The aggregation shows the sum of this metric for all posts published on a particular day, during a particular week or month.

 

Insights comments

The sum of comments received by a post during its lifetime. This is an Insights type of metric; see below for an explanation about the differences between Insights and Public metrics.

 

Insights reactions

Sum of reactions received by a post during its lifetime. This is an Insights type of metric; see below for an explanation about the differences between Insights and Public metrics.

 

Number of posts

The sum of company updates published on selected profiles over a selected date range.

 

Post clicks

The number of clicks on your content, company name or logo by a (signed in) member. This doesn't include clicks to share, react or comment on post.

 

Total reactions

The sum of reactions a post received during its lifetime. This is a Public type of metric; see below for an explanation about the differences between Insights and Public metrics.

 

Total comments

The sum of comments a post received during its lifetime. This is a Public type of metric; see below for an explanation about the differences between Insights and Public metrics.

 

Shares 

The amount of times a post has been shared during its lifetime.

 

Unique video views

The number of unique users who watched this video during its lifetime. LinkedIn considers a video viewed when it has been watched for at least 3 seconds. LinkedIn unique video views are not retrievable for videos that are older than 6 months, unless these videos become viral. LinkedIn video metrics combine organic and sponsored data.

 

Video views

The number of times a LinkedIn video was viewed during its lifetime. LinkedIn considers a video viewed when it has been watched for at least 3 seconds. Auto-looping views are counted as a single view. LinkedIn views are not retrievable for videos that are older than 6 months, unless these videos become viral. LinkedIn video metrics combine organic and sponsored data. The set of content can be defined by profiles, content labels or profile labels, and filtered using various parameters.

 

View Time

The total amount of time that users watched a LinkedIn video during its lifetime. LinkedIn View time also considers videos that have been viewed for less than 3 seconds. LinkedIn View time is not retrievable for videos that are older than 6 months, unless these videos become viral. LinkedIn video metrics combine organic and sponsored data.

 

What is the difference between Public and Insights types of Linkedin reactions and comments?

• The Public version of reactions and comments has been historically available in Emplifi and provides the counts that match values displayed in the Linkedin feed. This version is used in Emplifi for the following metrics:

• • • • • Total reactions

• • • • • Total comments

• • • • • Interactions 

• • • • • Interactions per 1k followers

• • • • • Engagement rate 

• The private/Insights version of reactions and comments has been introduced with LinkedIn Insights and is used in Emplifi for the following metrics:

• • • • • Insights reactions

• • • • • Insights comments

• • • • • Engagements

• • • • • Impression engagement rate 

The Insights reactions and comments field values might not match counts listed alongside the share on the LinkedIn feed. These fields may not match because:

• They do not count reactions or comments made by companies, including the company that authored the shares
• The fields are not removed when a reaction or comment is deleted
• The counts returned are eventually updated (not immediately) and can take up to 24-48 hours in some cases